Pop Culture Artifact Señor Clean Charged with Meaning
The TV show Robot Chicken has provided examples of cliche stereotypes about Mexicans and Mexican Americans in the past (http://writerscholarprofessional.blogspot.com/2010/07/shared-assumptions-about-mexican.html). But when I saw the "Señor Clean" short below, I was reminded of Brummet's Rhetoric in Popular Culture and the discussion of meanings submerged in belief systems that hide reality. Speaking about the validity of the signs we see in the artifacts of pop culture, Brummet writes: "all signs are meaningful, and that artifacts in particular are signs that are charged with extra meaning"(31).
The caricature plays on the subservient role of the Latino domestic, representing the essence of the Mexican with a poncho and sombrero, but then takes a sexually aggressive turn. This suggestion reinforces the role of exoticized 'Other,' the symbolic reminder of inferiority.